Radio City in 1979 

16 September 2017

Radio City・21 October 1974

Radio City (Sound of Merseyside) Ltd, PO Box 194, 8-10 Stanley Street, LIVERPOOL L69 1LD
Tel: 051-227 5100. Telex: 628 277

Directors G K Medlock, JP (Chairman); J S Swale (Vice-Chairman); T D Smith (Managing Director); W H Alldritt, JP; K A Dodd; Mrs R Hollins; Mrs P Marsden; I G Park, JP; Mrs M G Rogers; W J L Rushworth, JP, OBE; G C Thomas; J F Wood.

Senior Staff David Maker (Programme Controller); Roger Wilkes (News Editor); Peter Duncan (Chief Engineer); Geoffrey Moffatt (Sales Manager); Walter Nelson (Financial Controller).

IBA Local Advisory Committee for Independent Local Radio in Liverpool A Waterworth (Chairman); Cllr Miss R Cooper; R Davies; Rev D Gray; Cllr J Hartley; Mrs P Joyce; N Khan; J Moore; Mrs P F C Ridley; Mrs J Thomas.

The first recipient of the Radio City annual award for promoting Merseyside or improving the quality of life in the region, John Moores, CBE, is seen with the Lord Mayor of Liverpool, Cllr Paul Orr, watched by the Chairman of Liverpool Publicity Association, Graham Senior.

1978 proved to be a memorable year for Radio City, the Liverpool based station now enjoying an established audience of well over a million adults and children.

The year started with a flourish when Radio City won both major station prizes – silver microphones – in the Radio Campaign awards. The winning entries were commercials for Southport Theatre and for promoting airtime sales.

A few months later Radio City won four awards in the competition organised by Radio and Record News. These were nominations for Radio’s Top News Presenter, Tony Grant, Radio’s Top News Programme, Car Makers International, Best Outside Broadcast, The Queen’s visit to Merseyside and Best Community Project, a campaign to boost fostering and adoption.

For the award-winning Car Makers International series, Radio City’s Industrial Editor, Quentin MacFarlane, travelled over 26,000 miles for interviews in New York, Chicago, Los Angeles, Tokyo and Cologne.

The culmination of the year came in June when out of almost 800 entries from Radio and TV stations in all parts of the world, Radio City won the two major awards offered annually by the Broadcasters’ Promotion Association and Michigan State University. The winning entries were the fostering and adoption campaign which won the award for an outstanding contribution to public service broadcasting and a campaign to boost record company advertising.

It was the first time in the eighteen years of the scheme that the awards had come to Britain and during the presentation dinner in Minneapolis the ballroom was decked out with Union Jacks.

IBA Transmitters
VHF Transmitter
(FM with stereo capability)
Allerton Park (NGR: SJ 412 866)
96.7 MHz
Max erp 5 kW
Circular polarisation
Aerial ht. 3S3 ft aod

MF Transmitter
(medium wave, mono only)
Rainford (NGR: SD 464 001)
194 m (1548 kHz)
Transmitter power 1.2 kW

Air Date: 21.10.74

VHF COVERAGE. The map shows the area within which most listeners should obtain satisfactory mono reception on VHF and, with adequate aerials, good stereo reception. Medium wave coverage is designed as far as possible to match VHF.

You Say

5 responses to this article

Nigel Stapley 16 September 2017 at 5:24 pm

The ‘Mrs R Hollins’ listed as a director was, of course, Carla Lane.

Horace Linden 18 September 2017 at 3:50 am

John Moores did so much to improve life for people on Merseyside by operating a gambling business – the “football pools” with teams of collectors assigned to each neighborhood — to take a slice of the working class family income every week. When he died his estate was worth GBP 1.7 billion.

Paul Mason 1 October 2017 at 8:39 am

K.A.Dodd of Knotty Ash, now a knight and will reach 90 in November.

I don’t know when it ended exactly but all ILR stations had to dedicate some hours, usually on a Sunday to religious output and also classical music.
Radio City started out with a variety of shows and topics. Alan Bleasdale used his Scully character as a DJ. Radio City broadcasts documentary called The War Years, more people who partook and suffered from WW2 being alive, around the age I am now. BIll Shankly had a chat show. But by 1979 Radio City has become a virtual round the clock juke box as did most of the other ILR stations. None of the “fuddy-duddies” listed at the top of the article probably ever listened to the output. One interesting advert on Radio City during 1976 was for Dolly Partons single “Jolene”. The irritating record was plugged for MONTHS before it struggled to the Top Ten and was STILL being advertised at the end of the year.Was this a campaign to drive us mad?

James Robinson 10 July 2018 at 5:05 pm

VHF transmitter on 96.7 went into full service on 5 February 1975.

Anthony Ryan 12 January 2024 at 8:55 pm

There is a reason why Radio City was so successful in its early days. Its because reception of BBC Radio 1 on medium wave was not good. Reception on 247 metres (1214 KHZ) was poor. When Radio 1 changed frequencies in November 1978 reception on 275 metres (1089 KHZ) was better than on 247 metres (1214 KHZ) but it was prone to fading.
Things changed for the better on December 20th 1982 when Radio 1 opened a new transmitter to improve reception on Merseyside on 271 metres (1107 KHZ). About this time Radio City audience suffered a decline.

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