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Television branding
24 May 2004
The three section triangle
The shadowed eye
An interview with designer Alan Scragg
The Cake
The changes that have split the south
The important information was at the start of the programme
The adastral star
An untraced pre-launch symbol that didn’t point north
ITV schools programmes move to Channel Four
The oscilloscope
The Golden Hind
Selling presentation to children by accident
The franchising-winning symbol that never was
An ident used on-screen that never really took off
The Chevron
1 December 2003
Abram Games creates the first animated TV identity
27 April 2003
Slap an on-screen logo on and all will be alright.
1 March 2003
Jonathan Bufton says farewell to the least-loved BBC network
The new look that came ten years too late
1 February 2003
The art of promotion
An insiders view of the end of LWT
1 December 2002
How two Transdiffusion contributors made LWT’s last day
The choice for UTV – ITV1 or not?
Getting up early for the last day of LWT
An independent view of LWT’s last day
1 July 2002
When is ‘all new’ not exactly all new?
How ITV1 was always going to be an error
1 June 2002
Can dancing be as good as the whole world?
23 February 2002
A northern typefaces trip.
1 February 2002
UTV in-vision
Ian Beaumont summarises a debate about regional branding
A ratings war means overbranding, says Mike Brown
Andrew Bowden on the disastrous Channel 3 North East
1 January 2002
The best of presentation techniques
Carl Ellis can’t remember being confused by Central
Granada has betrayed John Philips
The best of television presentation
Every new ITV company has reinvented the wheel
1 October 2001
A channel that has chosen subtle branding
1 September 2001
Russ J Graham on a design revolution during a social revolution
David Hastings on the trials and tribulations of C5 at age 5
Good presentation should be insidious, says Russ J Graham
Kif Bowden-Smith watches Rediffusion add respectability to ITV.
Jeremy Rogers on the sordid art of controlling the gaps
1 July 2001
David Hastings on getting your point over to the viewer
