Pleased to announce 

1 September 2001 tbs.pm/1674

Robin Carmody on Authority Announcements

For 30 years, the Authority announcement was a fixed, settled and constant feature of the British broadcasting environment.

Always fairly formal even in its death throes in the mid-1980s, its tone nevertheless changed and evolved with the times. Compare the stern and imposing announcements of the 1950s with the friendly and inviting introductions to the day’s programmes in the early 80s, and you get a pretty good representation of wider British social and cultural changes in that time.

The following grid gives you an account of what was said in each regional Authority announcement over that period, when each company had a certain amount of choices within the range acceptable to the ITA (later the IBA), and of which turns of phrase were most frequently used in air.

Phrase	Companies
On
Broadcasting From
Broadcasting On
Broadcasting to
Provides Your Programmes On… Broadcasting From
Brings You Programmes By
Provides Your Programmes On
Provides Your Programmes… Broadcasting On
Provides Your Programme… Broadcasting On
From Transmitters Of
Transmitting From
Transmitting On
You’re Tuned To … Programmes … Brought To You By
This is the … Programmes … Brought To You By
These Are The … Programmes … Brought To You By
Coming To You From
Serving … From
Operating On

Companies used different styles of announcement at different times, hence duplicate appearances above

The bland “on/from (the) transmitters of” phrase, while uncommon in the 1960s, became the standard announcement in later years. This is not because the companies or the IBA suddenly became less proud of their transmitters, as the transfer to UHF increased the number of transmitters to such a point that it was impractical to list them all – it would have made the announcements too long, awkward and cumbersome.

Only in the VHF era, with one or two transmitters covering a wide area, was transmitter-naming realistically practical – Yorkshire seem to have been unique in continuing to name their two main transmitters into the early 80s.

Even in the VHF era, many companies chose other options. ABC listed the VHF channels (a practice which, for obvious reasons, died out after 1969). Granada optimised their identity by using the phrases “Northern stations” and “From the North” in their 5-day pan-North era. Tyne Tees referred merely to “Channel 8” and “the north-eastern transmitter” rather than naming their transmitter at Burnhope.

It is interesting that the shortest and most dramatic announcements were those of Associated-Rediffusion and Rediffusion, London, while companies that made virtues of their non-metropolitan identity – Anglia and Westward – had outstandingly long announcements, naming both the VHF channels and the transmitter names.

The similarly non-metropolitan Border not only named all their transmitters, but later went through a phase of naming the areas they broadcast to (of which there were several, making for a very awkward-sounding announcement). Perhaps A-R, Rediffusion and ATV wanted to make themselves sound as metropolitan as possible – and “Croydon”, the location of the transmitter, sounds rather boringly suburban read out on air compared to the excitement of “London”, perhaps the reason why it was never identified.

The non-metropolitan “community stations” (to use a phrase coined more recently) may have wanted to make themselves as much part of the area as possible, hence their longer, more detailed “local” announcements.

Other curiosities include the fact that ABC uniquely used the word “station” in their opening announcements to refer to themselves as a TV station, rather than to refer to the transmitter (they identified “the Northern stations” almost immediately afterwards). Also uniquely, ATV Midland in the 60s used the word “programme” to refer to itself as a channel, rather than ATV London and ABC referring to “programmes” to mean programmes. It is a memorable incongruity that the ATV ident in vision said “Midlands” in the plural, while the announcer was identifying “Midland” in the singular.